The Internet and Mobile Association of India (IAMAI) and IMRB International report indicate shift in online advertisement segment. The different media components of online advertisement are search, display, mobile, social media, email, video. Indian Online advertisement market by March 2013 reached INR 2260 clocking 29% YoY growth. The growing online advertisement destination is mobile and tablet. The segment ad market spends reached 230Cr clocking 88% YoY growth. It is expected that mobile and tablet based mobile ad space is going to observe major upward spend by advertiser in next few years. Given the Indian economic size and generally FMCG, Telecom, Real Estate, BFSI sectors are considered big advertisers indicate revenue leakage in the space. Stay tuned for my upcoming post which will highlight how mobile advertisement segment can generate more revenue than print and newspaper segment
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