It was really nice to see Apple creating blazer ecosystem around its services to target its existing customer base. Post successful acceptance and being in Number one in music store with many million voice content attached with iTunes, Apple is trying to create dynamic and preference content streaming to music loving consumer base. Apple iTunes Radio is non other than enablement of consumer need in aggregated and preference level manner. With the launch of iOS7 and potential upcoming refreshment of Smartphone is going to increase Apple share in mobility segment. The move is to tag their Millions of iPod customer base and also created golden opportunity to convert them into Apple Smartphone new buyer.
Recent slide of Apple market share to its competitors in select countries and rise of Android OS may come to a situation where the dice is thrown on the other side to reduce Apple innovation based counter attack to justify “Why they are best in UI &UX, Technology innovation”. Upcoming Apple Developer summit booking got over subscribed in 70 second. Isn’t it enough to showcase “One Powerful Message?” Guess what it is……
