According to GFK,– research agency assessment, HTC currently sitting on
6% of Indian smartphone market. Based on Cyber Media Research, FY12 smartphone
volume size was 15.2 Million achieving YoY growth rate of 35.7%. In FY12, on
volume side, HTC shipped 912000 smartphone. As local and global giants like Samsung,
Apple, Nokia, Sony, Karbonn, Micromax are offering attractive payment options
along with cutting edge features to attract to be converted smartphone users in
India. Recent advertisement global and domestic players indicates that
mid-level feature phone user adoption can be converted into smartphone user and
expecting more than 40% growth YoY in Smartphone volume. Even if I consider the
lower end with 30% growth YoY; it would translate total market size of around
20 Million. Targeting 15% pie from the same would require HTC to achieve 225%
YoY. That too in a scenario; where domestic players like karbonn, Micromax, Lava
are refreshing their device portfolio every quarter. The domestic players
promoted canvas, Titanium are getting good reviews and are unable to fulfill
volume demand. We also should not forget Lumia 500 series product line for the
new smartphone users. Since, both Nokia and HTC offer WM based smartphone and
it would be tough task HTC sales executives to convince Indian user that HTC is
better than Nokia. Indian smartphone users consider brand name act as major
component of Indian subcontinent decision making process. In my point of view,
I would be salute HTC sales team even if they achieve 10% market share by the
end of current fiscal year.
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