Karbonn Mobile made major upset in Smartphone shipment during Q1, FY2013. The clear consumer understanding and continuous refreshment of Smartphone portfolio helped Karbonn to increase its smartphone shipment and marked its presence by capturing 5th position during Q4, 2012. New Smartphone shipment tracker of IDC, Q1 FY2013 puts Karbonn on third spot validates the dynamic shift of consumer preferences of opting for price plus performance centric smartphone in Sub $300 range. It is interesting to observe the dynamic flavour of Consumer Preference and Adoption of Domestic Smartphone players devices compared to International Brand. By the end of 2011, the domestic device manufacturers were struggling to halt the onslaught of Samsung aggressive push in Sub Premium Class consumer base but effective and efficient repositioning of product portfolio helped Karbonn to turn the tide other way around. It is expected that the upcoming release of Smartphone supported with Quad Core Processors may help Karbonn to snatch market share from market leaders and further cement its positioning in Smartphone Segment.
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