In Just concluded FY12-13, According to research firm Strategy Analytics, China contributed 23.55% of Global Smartphone shipment. Interestingly, Top 7 smartphone players with such as Samsung, Lenovo, Apple, Huawei, Coolpad, and ZTE are cementing their position whereas LG and Nokia suffered major blow. Being global player and replaced by local Technology Giant clearly indicate dynamic shift of consumer preferences around UI/UX and supported content ecosystem. Samsung for the last two consecutive quarter selling more than 10 Mn smartphone in China and commanding good price premium over competitors. As IDC projecting 20% YoY growth in smartphone shipment, I feel that China would lead volume game. It also indicates that China demand would enforce technology player strategy towards device design and development.
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