The buzz in the market post iPhone 6 and iPhone 6S launch
that Apple is losing steam and may lose market share in 2016. Most of them
predicted that Apple is not going to launch any devices or upgrade it in 2016
and that will lead to more market share gain by Samsung in 2016 and other
Chinese player like Xiaomi, Oppo, Oneplus an others.
At that very point I pointed out that its too early to write
off Apple Strategic move as they have the habit of refreshing of their
portfolio by Sept so that they do carpet bombing by X'mas holiday season in
their most lucrative markets like US, European Union countries, Japan, Korea
and China where they generate most of their revenue.
Exactly the same thing happened when Apple announced that they are going to announce new product on 7 th Sept 2016 and that is today.
Apple in the last one acquire more than 15 companies in the field of voice recognition,
better capture aperture, Security, Data analytics, Artificial intelligence,
Healthcare, predictive music and many
more.
It indicates that iPhone 7 may carry very strong software
coupling based feature enhancement attached with security. We may see many
services which they offer to their Apple user which in-turn help user to define
their device as Make your own device "MYOD" which is completely
missing in Android ecosystem. We may also see the enhanced battery and better
screen resolution which might be coupled with enhanced camera feature.
Through Apple Store, Apple is already created a closed loop
network and their recent acquisition will be give them more firepower to
enhance their servicing segment which is generating hard cash which is very
profitable.
We should also expect that their price point will start from
around $750 t0 $800 for the lowest model whereas the highest grade model may
cost you around $1150.
They may also launch some healthcare attached product line
also with Smart watch. Let’s wait and it will pose great competition to Android
ecosystem player without compromising their margin but infact will have super
duper holiday season sales given the recent report that they have already
increased the component order so that they don’t miss the chance
