Indian Smartphone segment is changing very dynamically both on the specifications and price point side. One Smartphone player is trying to throw the another. All developed a perception that Indian Smartphone segment will witness double digit growth and that prompted many new player including Chinese as well as heavy weight Reliance Industry LYF device.
In the past two quarter, there is
constant change in market share and example of the same is "LYF"
Smartphone. Post the launch of Reliance Jio service, LYF brand launched 1GB RAM
device as well as 512 MB RAM devices carrying a maximum price tag of around $55
to $65. It created a buzz in the market and most of the new 4G user registering
with Reliance Jio buying low end user as the USP set by Reliance Jio attracting
low earning group.
In order to match the set
threshold, Zen Mobile Launched 512MB RAM device in just over INR 3000 whereas
Karbonn Mobile is known for entry level Smartphone. At the same time, Intex is
one of the popular brand in$80 to $100 range.
Given the trend, its my
prediction that Indian Smartphone market will be dominated by 1GB RAM device
which will not be sufficient to give good 4G user experience given multiple
tradeoff.
Ultimately, it will also impact
the adoption of VAS services and associated revenue around it. In 2014 - 2015,
Smartphone player earning at an average of $2 per device from VAS which will
not be the game given the quality of video and HD quality as it will consume
higher processing power.
