The trouble within Micromax is
not going. The turbulent time started few months back when the High Profile Ex-CO
of Bharti Airtel Sanjay Kapoor was forced to move out of the company
Chairmanship followed by Vineet Taneja as CEO. The promoter of the company
Mr.Rahul Sharma retook the charge and started pulling back his old team and
Ajay was part of that move.
Unfortunately, Ajay resigned nine
months post rejoining Micromax and all credits goes to dwindling sales of
Micromax devices. Micromax is continuously losing market share aggressive
Chinese player like Oppo, Vivo, Gionee, Oneplus, Xiaomi and Indian Brand like LYF
In my point of view it is not far
when LYF brand will be number 2 Smartphone player in India and gain credit goes
to Reliance Jio utmost wish to dominate the market and entering into it without
showing the true intention of business. They quickly captured the market and
took everyone offguarded. While everyone were busy in developing Smartphone
which can run on Reliance Jio network; LYF brand sweep the market and shocked
the players like Micromax, Intex etc.
The month over month fall must be
the reason for Ajay fallout with Micromax.
