Future of Smartphone - User defined Hardware & Software Services

In recent years, world of mobility changed upside down. No one ever thought in early part of 2000 that mobility will become the essential ecosystem of consumer or prosumer life. The change in mobility also impacted PC & laptop world and now that segment is also offering mobility on the go.

Now days the mobility device configuration in most of the cases are at par with the PC & Laptop segment. In my point of view, mobility world predominantly in developed countries are not offering any differentiation as minor feature enhancements being used by the companies to sell the products to end consumer.

In my point of view, do we know as product companies about end consumer RAM or ROM or Applications or Operating system or screen or camera or resolution or screen size or productivity tool. For example I like company A product with older version of operating system but new version of chipset coupled with small screen. Unfortunately it's not offered in the market then I will be forced to buy another device and then buy or download additional applications or services to fulfill my requirements.

Since, most of the companies designing and producing Smartphone’s collaborate with ODM or own its own assembly plant.

In that scenario, consumer defined specification can be produced and shipped to them by charging the end consumer the premium for that.

Take another example of HP or Dell or any other laptop manufacturer wherein end consumer can increase or decrease the processing power to screen size and according companies charges end consumers.

 In today's Smartphone segment many companies like Sony, Samsung, HTC, and LG etc are offering Smartphones which is even more expensive than entry level laptop to high end laptops.

I believe that in coming months, we will observe companies like Samsung or Sony or someone else will come out in the market with this kind of proposition to differentiate themselves and it will be completely disruptive model in the market. Being a consumer if I am spending $800 to $1500 for Smartphone then I should be given the flexibility to define my device specification. It will off course improve brand loyalty

Chinese and LYF Brand Impact - Micromax Mobile Business Head Ajay Sharma Quit

The trouble within Micromax is not going. The turbulent time started few months back when the High Profile Ex-CO of Bharti Airtel Sanjay Kapoor was forced to move out of the company Chairmanship followed by Vineet Taneja as CEO. The promoter of the company Mr.Rahul Sharma retook the charge and started pulling back his old team and Ajay was part of that move.

Unfortunately, Ajay resigned nine months post rejoining Micromax and all credits goes to dwindling sales of Micromax devices. Micromax is continuously losing market share aggressive Chinese player like Oppo, Vivo, Gionee, Oneplus, Xiaomi and  Indian Brand like LYF

In my point of view it is not far when LYF brand will be number 2 Smartphone player in India and gain credit goes to Reliance Jio utmost wish to dominate the market and entering into it without showing the true intention of business. They quickly captured the market and took everyone offguarded. While everyone were busy in developing Smartphone which can run on Reliance Jio network; LYF brand sweep the market and shocked the players like Micromax, Intex etc.

The month over month fall must be the reason for Ajay fallout with Micromax. 

Get Reliance Jio Device from Flipkart and save Mobile Bills

Reliance jio has just launched LYF smartphones at very lowest prize on Flipkart so after buying these smartphones , you will be free for next three months from the mobile phone bills, data bills and much more.This is really a smart move played by Reliance jio in order to sustain profit in current market scenario.