India home of 12.66% global mobile subscribers and command 20.35% of global non-smartphone market share

05:56:00
According to TRAI report, India March 2013 mobile subscriber base settled at 867 Million. The concluded financial year brought many forecast to dust. One of them was probable mobile subscriber base would cross 1 Billion. On a contrary, India observed one of the worst phase in Indian Telecom history and credit goes to many. Interestingly, India now currently own 12.66% of global mobile subscriber base but command 20.35% of global non smartphone category market share. I was reading multiple articles on smartphone and its growing presence in one’s life. India offer great opportunity to tap in device refreshment cycle and to upgrade non-smartphone users into smartphone users through cost effective $75 to $150 range. Domestic Indian smartphone OEM’s are remodelling their channel management in order to tap the untapped market.

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