Blackberry announced few months back that flagship popular BBM (Blackberry Messenger) would be available across Android and IOS. The vision was to extend and expand BBM service huge popularity. Post two disastrous years of missed guidance and committed delivery, the news got front page of media. Many analyst predicted the move as fantastic one to keep the viability of BB10 OS and attract application developer towards closed environment mobile OS. Google Play observed many versions of BBM and forced BBRY to pull potential launch. Many device manufacturers across different geographies rushed to announce their intention to launch integrated BBM with their potential upcoming devices. The user excitement around BBM indicated one clear message that secure messaging offering may attract millions of Android and iOS mobile OS based device users. It would offer BBRY huge opportunity to offer developer single platform to connect with potential customer base of applications or content buyers. At the same time, BBM platform attached advertisement flash would also offer major brand quick visibility compared to other application. The indefinite pull out of launch may turn out to be final misstep to keep their viability. I am confident that potential buyers must have observed user positive response around BBM or was it management move to analyse hidden diamond with BBRY.
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