The blown out success of Apple latest 5C and 5S pre order raising the competitive environment of mobility device segment. The mobile OS players are trying hard to bring out innovation to match Apple iOS feature sets. Even with non-echoed feature set, the latest offering from Apple is creating buzz around different geographies and created anxiety among Apple loyalist to own new offering whereas other OS loyalist are contemplating to switch in toward Apple side. Now, Apple would be offered in India by Airtel and Reliance Communications from November 1st is going to be festival gift. The launch is going to impact Samsung, Sony and Nokia high end device sell. Nokia recently launched 49990 INR Lumia high end device with 41MP camera whereas Samsung offer few device in that segment. With Apple 5C and 5S offering in the range of 45000 INR to 74000 INR depending upon the internal memory size is going to attract top 2% of Indian mobile subscriber and considered to be high net worth Indians. The initial 9Million device pre order already set the centre stage of Apple new offering in India and it will attract many first timers to own 5C or 5S. The launch is going to give Apple another opportunity to cement its position within HNI community and more struggle for competitor.
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