Telecom Industry players post experiencing major headwinds started showing some sign of stability. In the last two years coins turns in favour of incumbent telecom operator and challengers as well as regional players are struggling to hold on to their explosive growth. Bharti Airtel seems taking the charge given their end to end telecom service offering including high speed data offering through 4G network. Bharti Airtel came out with unique tariff plan exchange for post paid subscribers. The move is going to give Bharti Airtel edge over competitor as well as opportunity to convert high APRU oriented Post Paid subscriber. Interestingly, Bharti Airtel identified the pain of subscriber of getting confused in choosing tariff plan from ‘000s available one as well as to manage multiple different plans for different kind of telecom services. Indian Telecom Service providers total ARPM or ARPU from VAS or ARPU from data is low compared to peers in developing countries. One of the major reasons of the same is freebies attached with pre-paid plan and MNP (Mobile Number Portability). Many pre-paid subscribers use Mobile Number Portability as mechanism to keep on taking freebies. The launched tariff exchange offer post-paid subscriber flexibility to allocate their chosen plan for voice, data, and value added service. It also offer subscriber to opt for remodelling of their plan once in a month. It would reduce Bharti Airtel resources in handling billing issue and would offer better revenue recognition capabilities. The predictive nature of plan would also help Bharti Airtel to add scalability for their successful VAS or data service by using dynamic resource allocation management. In my point of view, the launched plan is going to attract many subscribers and may fulfil Bharti Airtel goal of more post-paid user to increase ARPU across quad play services.
1 comments:
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