Indian wireless operator post few good quarters of good growth in data traffic and subsequent data ARPU slashed data download tariff by 80%. It is interesting to know that currently data ARPU hovers near to $1 per active data user. Indian wireless operator believes in snatching business from one another by using tariff as tool which always hurts all the ecosystem players dearly. The data tariff slash 2 months back received good response from subscribers and wireless operators started feeling the pain. Last week, Airtel and Idea reduced their offer of data download instead of increasing data tariff and in-turn increased data tariff by 30%. They also raised International calling charges to compensate the free fall of mobile value added service. The flip flop initiation by Indian wireless operator gives an opportunity to regulatory body to scrap service provider’s continuous concern that their business model is under pressure. In my point of view, Indian wireless service provider must stop playing around with tariff and focuses on quality of service of offered products or services to maintain their competitive edge
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