One of the first mover of Smartphone HTC posted first ever Quarterly loss with more than $100 million. For the last 10 month, HTC is experiencing MoM lower revenue compared to previous year. Year till date their revenue came down by 29% YoY as well as volume is going down due to component shortage as well as demand. During last AGM, HTC management assured investor that company is going to recover post multiple innovative Smartphone launch whereas the current situation shows difficult circumstances given the dynamic shift of marketplace. The emergence of Sony, LG, Huawei, ZTE and Motorola Mobility is eating out HTC customer base. It is high time that HTC develop strong tactical positioning of its product otherwise it would not be long when it takes the same route of Nokia and Motorola way. In July, HTC also set the vision of capturing 15% market share and at that point of time, I countered their claim in my post and Q3 result justify my assessment in July 2013. I still believe that HTC is having all the internal inertia to develop cutting edge Smartphone which can give tough competition to big player as they already proved it through HTC One. It’s time to act rather than releasing press release to ease out investor frustration with unachievable targets
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