News Aggregator Application Entry into India -Indian News Application Publisher shooting itself

The growth of Android and iOS mobile operating system based Smartphone coupled with high speed network attracted many players. One of them are news centric companies in order to grab more market share & reaching out to millions. It bypassed their previous limitation of global, regional or local level based on their dominance.

At the same time, the open source Android ecosystem and higher agility offering to user through mobility device forced many established player's to reduce their reliance on print segment and started adopting the mobile centric offering of news.

The dynamically Android provisioning mechanism of news feeds to user received very good reception by end user and the adoption of news applications were flooded in the market place. Many leading newspaper captured existing and new user which in-turned acted as inventory to promote third party application or generate advertisement revenue as the time spent by an active user is at higher end of the ecosystem.

The higher monetization potential in the news segment attracted many players who struggled to monetization of their application even after having 2 to 3 Mn DAU (Daily Active User) base.

In the absence of monetization & Stickiness, most of the companies reached out to blogger community to news paper application providers to get their feeds so that non performing application on the monetization part start generating revenue whereas News Applications provider thought that they will get the traffic and offered their feeds to news aggregator applications provider or third party applications provider with different content.

I want to remind News Application providers that they have spent Multibillion $ to acquire user and what was the need of that if at the end they decided to give their news feed to others. Why user will keep 10 apps of new but will prefer to have aggregator one.

In my point of view, its shooting on your feet All the best to such News Companies offering feeds to 3rd party.

Blackberry Android Compatible BBM Launch Delayed Indefinitely – Missed Opportunity

Blackberry announced few months back that flagship popular BBM (Blackberry Messenger) would be available across Android and IOS. The vision was to extend and expand BBM service huge popularity. Post two disastrous years of missed guidance and committed delivery, the news got front page of media. Many analyst predicted the move as fantastic one to keep the viability of BB10 OS and attract application developer towards closed environment mobile OS. Google Play observed many versions of BBM and forced BBRY to pull potential launch. Many device manufacturers across different geographies rushed to announce their intention to launch integrated BBM with their potential upcoming devices. The user excitement around BBM indicated one clear message that secure messaging offering may attract millions of Android and iOS mobile OS based device users. It would offer BBRY huge opportunity to offer developer single platform to connect with potential customer base of applications or content buyers. At the same time, BBM platform attached advertisement flash would also offer major brand quick visibility compared to other application. The indefinite pull out of launch may turn out to be final misstep to keep their viability. I am confident that potential buyers must have observed user positive response around BBM or was it management move to analyse hidden diamond with BBRY.

Mobile Internet Ad Revenue – Another Revenue Spinning Machine for Google and Facebook

Google successful endeavour to take on Symbian and Blackberry with its open Android Mobile OS is showing new revenue trend. Post pioneering and dominating search engine market, Google attracted many partner in its attempt to redefine mobility landscape. The open Android environment and strong developer community helped Google to tag in its other assets such as Adsense for Mobile to enable advertiser reach out to mobility user in more effective manner with higher conversion rate probability for its advertisers. According to eMarketer report, For FY12,Google captured 52.36% of total market size of $8.8. The growth probability filled market share came at 5.35%. According to report, FB is expected to quadruple its Net Mobile Internet Revenue to more than $2Bn in FY 13 and Google revenue may reach to$ 8.85 Bn. Report indicates that Google acquisition and product positioning worked whereas Microsoft failed in that segment. During early phase of Android environment launched, Analysts had their reservation around it and tireless effort of Google and its partner enabled Android ecosystem as second mechanism to Mobile Internet Ad platform. It would be interesting to observe next move by Yahoo- Microsoft combo.

Google Premium Smartphone Moto X Launch – Focusing on US Market

Google is expected to launch its first Moto series smartphone post-closing Motorola acquisition. Motorola CEO Dennis Woodside commented that Google is going to focus on premium smartphone market by offering innovative features such as sensor and contextual pattern analysis cum delivery. Google is planning to launch multiple Moto branded Smartphones in next 6 months to capture niche premium segment. The new Texas based manufacturing facilities which is going to generate more than 2000 jobs in US will be assembling Moto series of Smartphone. It would be interesting to see the cascading impact on Google Android platform major supporter Samsung who is struggling to maintain the same level of growth post slow S4 adoption momentum. Being the central magnet of Android ecosystem, any misstep by Google on pushing MotoX w.r.t other partner’s branded Smartphone may create cracks. One may expect huge advertisement push by Google anyway. Google strategy to create hugely successful OS ecosystem and at the same time using innovation to differentiate itself from others is remarkable.

Rise in Android Malicious Applications – Impact and Opportunity

According to Juniper Mobile, 92% of all malware applications are designed with Android environment and 500 plus 3d party Android Application store are used to bypass any uneven pattern by hackers. Juniper Mobile Threat Centre analysed more than 1.85 million sampled applications covering all major mobile OS during FY12 and identified 275K plus malicious Applications and 3 out of 5 such applications are originating from either China or Russia. The YoY malicious application growth is more than 155% and 92% of identified malicious application was targeted towards Android Platform. The unmatched growth attached with Android Mobile OS attracted hacker to cash in on ongoing adoption trend. There are multiple mechanism hacker can attract user to download applications and subsequently steal or redirect all activity information of user. Juniper also claimed that 77% of the designed malware turned into viral malware due to non updation of mobile OS version. The report indirect indication is clear. Many Application stores failed to implement stringent security tools, process, content contextual pattern related features to identify unavailable signature based malware. User must be getting an alert by the applications store to update device OS to mitigate any upcoming unwarranted threat. It also indicate lack of integrated mechanism to support remote user management to send across forced update to user by Apps store. All of us talk about BYOD, Remote configuration and confirmation management but in reality many service provider failed to integrate must have components of analytical and security management tools to safeguard their customers. It is not far away when Smartphone would be used by Hackers to launch DDoS attack to bring down communication medium. On the opportunity side, with the growing adoption of Tablet and Smartphone as computing device to execute professional activities, server defined mirror security platform may get quick traction.