The growth of Android and iOS
mobile operating system based Smartphone coupled with high speed network
attracted many players. One of them are news centric companies in order to grab
more market share & reaching out to millions. It bypassed their previous limitation
of global, regional or local level based on their dominance.
At the same time, the open source
Android ecosystem and higher agility offering to user through mobility device
forced many established player's to reduce their reliance on print segment and
started adopting the mobile centric offering of news.
The dynamically Android provisioning
mechanism of news feeds to user received very good reception by end user and
the adoption of news applications were flooded in the market place. Many
leading newspaper captured existing and new user which in-turned acted as
inventory to promote third party application or generate advertisement revenue
as the time spent by an active user is at higher end of the ecosystem.
The higher monetization potential
in the news segment attracted many players who struggled to monetization of
their application even after having 2 to 3 Mn DAU (Daily Active User) base.
In the absence of monetization
& Stickiness, most of the companies reached out to blogger community to
news paper application providers to get their feeds so that non performing
application on the monetization part start generating revenue whereas News
Applications provider thought that they will get the traffic and offered their
feeds to news aggregator applications provider or third party applications
provider with different content.
I want to remind News Application
providers that they have spent Multibillion $ to acquire user and what was the
need of that if at the end they decided to give their news feed to others. Why
user will keep 10 apps of new but will prefer to have aggregator one.
