I am truly impressed with the kind of speed Reliance Jio
owned LYF Smartphone brand
is getting flooded in the market place. More impressive is the price point
which is really very competitive and may offer competitor tough time to match.
As per the report, Reliance Jio, placed multi million device order to its
contract manufacturer getting the price benefits and implemented their refinery
business model into wherein they are playing on volume with thin margin.
More interesting that its
available across online and offline channel which in turn playing disruptive in
the market place.
They have launched some of the
device wherein mentioned categorically mentioning the supported network but one
needs to understand that in wireless network there are different categories and
Reliance
Jio is launching 4G network offering very high speed of data transfer
which is very much dependent on Network.
Some of the launched devices are
as follows and one can observe the RAM and Battery specifications.
Water 5.0, 1GB RAM, Battery 2000 mHA
Flame1, RAM 1GB, Battery 2000 mHA
Flame 6, RAM 512 MB Battery, Battery 1750 mHA
Some of them are for GSM but it should be communicated very
clearly to end user as most of the user by now in India is aware that Reliance
is going to offer very low priced data. In that case the adoption of such
devices at the lowest possible rate will be flying out of the shop in no time.
Just to add that the mentioned
devices even with 1GB RAM and mentioned battery will not be efficient enough to give good
experience on 4G network as it is more on the data and that too video centric.
Even though Reliance
Jio offer best network, device battery will dry out in no time and will
face heating problem.
What i can understand that
Reliance Jio wants to grab the market share in device market to ensure multi billion
$ valuation of that business unit while making its loss marking service business
turn out to be positive.
In my point of view, Reliance Jio
must go to market with an advertisement that LYF device support all network and
not dependent on only Reliance Jio network so that they grab market share even
more quickly. Right now it's very confusing which I believe they should
correct. Keep going
