The recent glut in Indian Startup segment focused towards D2C or C2C or B2C and failed in big way other than few
exceptions. Post burning their fingers, many investors pulled down the ongoing
investment or went very cautious while approving funding. Most of new
investment in Startup' happening in Analytics to B2B segment. During the first
phase of Startup, most of the startup kept end user as prime customer without
any business model. They kept burning cash to acquire user and keep losing
them. The phase two of startup segment is focusing business to business channel
as end customer.
Now Enterprise Mobility
reappeared after few years of lull. We all consider Enterprise Mobility as
Email access through BYOD. Earlier most of the businesses were reluctant to
open their contextual based server access due to security concern.
In current environment, many startups
are working or offering business to business trading platform connected with
Commerce whereas connected the businesses through secure communications. The
mechanism of pull request initiated push response helped startup to create
virtual network without compromising the engaged partner.
In my point of view, most of the
Enterprise now wants to reach out to their potential customer to partners
through single communication channel and offering them seamless button based
solution. The next one year will be critical to get evolved and may bring newlease of life in Startup segment of India.
