This article is in continuation
to my earlier article " Indian Mobile Advertisement - ShootingBlindly". In my point of view, it is important to know the problem before
identifying the opportunity out of it. In my previous article, I categorically
pointed out that how blind communications channel impacted the advertisement
dearly both in adoption, usages and return on investment.
Still the segment is not fully
evolved wherein End users are offered advertisement as per their needs. There
are few companies who tried to execute the location based targeting based on
the contextual behavioral pattern of the user but they failed to yield any
result. The continuous struggle by the Advertisement sector prompted
advertisers to change their model and started focusing on retention and Return
on Investments. The move is going to impact Incent wall players in coming
months while companies engaged in innovation which comprises of Indian regulation
would be able to come up with disruptive model as it will help them to identify
the end user for today or tomorrow. In my point of view, Even big advertisement
giant from all geography missed that part in big way. Article can be considered
as indicator where innovator may choose to think. If anyone want more
information are free to ping me anytime.
