Indian
Smartphone device sector is full with wide range of devices and most of
them offer one or another unique feature. Isn't it; If the answer is no then
one's assessment is totally correct. 90% of the Smartphone sold in India are
procured from China directly or indirectly. The software developed by majority
of the device manufacturer is developing in-house to maintain the cost
efficiency. Everyday Smartphone players are throwing their weight by launching
multiple devices in the marketplace followed by much targeted marketing blitz.
No one is sparing any stone un-turned to ensure new user acquisition.
It is really surprising to see
that many newspapers to digital media companies publish reviews Smartphone
devices with star rating.
I would like to remind them
humbly; Smartphone carry no value and its real performance can only be carried
in real network environment.
How camera is performing or screen
type is carry importance but should not be the parameter's for recommendation
to buy or reject a device.
The parameter should be revolving
around the performance of the device with respect to different network
condition as it impacts the device more anything else.
I would like to throw a query to
my respected reviewer's that what would be the impact of multipath on
Smartphone with different use case model.
The gap in the review mechanism
also helps many Smartphone
players to sell their devices in the market place which should be thrown
out of the market place.
