With the invention of open source Android OS released by Google
changed the world of mobility across global. It helped world to communicate
seamlessly through the seamless support of OTT. More than 2.5 billion device
with Android OS is already in circulation worldwide.
The unimaginable adoption
and growth turned Google to use the inventory as money minting machine. In
India, Android OS continue to dominate and thanks to Chinese ODM vendors who
adopted Android faster than anyone and Indian player used to blindly import the
device with their logo patched in on the top to tap in the growing demand.
Indus OS captured the pain point
of Indian consumer and Mr.Rakesh
Deshmukh, the CEO of Indus OS decided to take on Android OS
head on. Indus OS offer 14 plus language with multiple feature which is simple
to use and as the per the need to mass Indian userbase With the support of
Angel investor, organization successfully demonstrated their product innovation
to the market place and now 4 Mn plus device is in the market place with Indus
OS.
The recent development are even more encouraging when home grown device
manufacturer turned their focus towards rural sector to get their device sold
as they are facing stiff competition in Urban marketplace. Indus collaboration
with Micromax and successful
adoption of such devices carrying Indus OS offered instant confidence in their
Operating System.
Today, Celkon and Swipe came to their fold and many other
Smartphone players such as lava, iball, Intex, Karbonn will be joining the
bandwagon very soon as it is known fact in India that if One do and get
successful then others just follow as they learn from the leader.
I believe that FY 18, will be the
year of Indus OS. In my point of view, Indus OS will easily capture 10% plus
market share in FY 17 and around 30 to 35% market share by FY18. It is the high time for Google to change
their strategy to secure their turf. I also believe that Intex recent launch of
Smartphone with Saliish OS is also not a good sign for Google Android ecosystem.
