Reliance Jio and Bharti Airtel Signed PoI Agreement - Good for Industry

In a major deadlock between Reliance Jio and Bharti Airtel, today both the organization signed bilateral agreement which will pave the way for Bharti Airtel to offer hundred of PoI to Reliance Jio. As per the reports, financial aspects are not released but it is evident that Reliance Jio must be offering higher price point for the termination on Airtel Network or Reliance Jio must have given other commitment to share their infrastructure.

The speed of discussion and conclusion of agreement indicate that both the parties realized to take a path of reconciliation instead of conflicting with each other. It will also help Reliance Jio to get the deal done with other incumbent operators.

Is a good news for Reliance Jio user and their user experience and at the same time Incumbent Operator put across their concern on the table. Airtel also realized that post the commercial launch from 1st Jan 2017, the Call volume terminating on their network will go down dramatically as Indian user are very good in using free service to the maximum level.

It will be very interesting now to see the battle of acquiring new user as well as retaining the userbase. I expect that in next two to three weeks Reliance Jio will experience drastic fall in call drop whereas Incumbent will get time to recalibrate their marketing strategy to attract new user or retain existing user.

At the end, it's a win for Indian mobility user.

Airtel Service Better than Reliance Jio - How

Reliance Jio launched its newly built 4G network and claims that it offers the best service. Most of the services based Applications and Platform for Consumer to Enterprise are off HD quality. They are claiming seamless high quality voice as they are using IP network. Here I would like to bring it to readers notice that Reliance Industry post their family division asked their corporate employees to move from Reliance Communications to Airtel and they were happy with Airtel Service. That is the reason that they took corporate voice and data service from Airtel and not moved to any other network.

Post their network readiness, just like political parties, they released to whip to its employee to move from Airtel and Reliance Jio followed by raising the Quality of service issues around Airtel and other network. The forced employees to use MNP to get the employees on their network. In my point of view, Being such a brand new network, Reliance Jio should support BYOD as well as it should be user decision to use Reliance Jio network or Airtel Network By using Airtel for more than 7 years, Reliance validated that Airtel Network is robust and they were happy with the services. Airtel should use these pointer's while selling their services

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