IBM is making big push in offering centralized digital marketing network to enable its customer to capture pie of lost $83 Bn in lost sales. The integrated analytics can aggregate or segregate information for any marketing service to help marketers offer dynamic and effective customer experience based on the contextual pattern of end consumers. The solution would immediately enable marketer and end consumer to connect through request response mechanism.
Network offer real time activity monitoring by client using customized dashboard across hosting and delivery media. It in-turn offer marketer insight around leakage and adoption pattern and subsequently take appropriate measures to improve the performance on the fly. Given double digit growth in online and mobile ad sales, the proposed network is win win for ecosystem players
