Ericsson entered into definite agreement with UK based Media Servicing Company Red Bee to enhance its portfolio. With growing adoption of content interoperable across connected devices are attracting leading network gear makers to integrate end to end media asset management. Most of the broadcasters are looking to upgrade their infrastructure to tap in mobility user base with their differentiated digital properties. The dynamic undergoing shift in industry prompted solution providers to integrate automated metadata service coupled with creative service and enable publisher to populate their digital video to content across multiple geographies. The ongoing downturn on Telecom Network gear market place and aggressive moves by Chinese player prompted major OEM player to shape out their business strategy one step ahead to keep winning and maintaining market share.
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Ericsson Acquiring Red Bee Media – Building Service Around Connected Devices
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