With the growing adoption of data
capable mobility devices and networks, the buzz started around big opportunity
with Enterprise mobility. Even after 5 years, the adoption of Enterprise
mobility horizontal and vertical application and supporting management platform
is low to negligible. The global and domestic enterprise mobility opportunity
can be termed as dynamic vs. static. Many analyst firms came out with very
aggressive projection on the market size but industry failed to achieve those
numbers. The diverse market like India where 6 Million plus SME and SMB offer
immense potential with little trade off’s, the Enterprise mobility platform
providers are offering standard and certified mechanism to connect prosumer
with the platform to access horizontal and vertical application. The
application developers are also developing based on the standardization to tap
broader geographical market.
In my point of view, the
followings are the reasons for the slow adoption of Enterprise mobility in
India:
Device Support and Management –
In order to keep the cost at lower level, the potential customer looks for BYOD
support and it brings major issues of supporting wide range of handset. Around
25% of available BYOD are makes of Chinese. The mid-range device range must be
integrated with EMP (Enterprise mobility platform) in order to get higher
adoption.
Security: The Enterprises are
very reluctant to adopt due to lack of offered security across network, device,
applications and user level. With the growing security threat across data path
and lack of regulatory guideline keeps potential customer from adopting
Enterprise Mobility
Portability: Most of the SMB/SME
carry out internal IT department initiated development of few or multiple
module of data management. The enterprise finds it extremely difficult to port
data with EMP in order to access on handset.
Data Protection: Extremely hot
talking point during EAP implementation. As EAP enable user to access
Enterprise hosted data onto BYOD devices through wireless network. There is a
probability of data loss or injection of unwarranted threat during the
communication path; the Enterprises are very reluctant in adopting any
applications or EAP services where MACD of server data is involved.
SLA: The service layer agreement
w.r.t EAP is very tricky as sensitive information sharing, information
protection and cascading impact is attached. EAP providers offer their
liability of any business loss due to data corruption during the MACD process
using device hosted applications. With each EAP applications, the users would
be responsible to maintain certain guideline such as physical, access,
management security mechanism in order to mitigate any threat. It is very
difficult to define responsibility in case something goes wrong during
communication path.
Regulatory: The EAP attract
regulatory guidelines from NHM, DoT & DIT with strict guidelines on the
user information sharing, platform management team, security. It prohibits many
potential customer bases to adopt EAP as it attracts stringent regulatory
compliance and potential penalty in case of failure in adherence.
Skilled Resources: The adoption
of EAP attract additional resource requirement for the customer in order to
manage the EAP platform and the implementation in close co-ordination with
vendor. It increases the cost drastically when it comes to per user service
cost.
Few of the above challenges
highlight the ongoing concern of potential EAP customer base. EAP provider may
think of Managed EAP portfolio in order to attract and gain confidence of
potential customer base.
