Currently Mobile
Operators are considering new subscriber as data subscriber because new
subscribers are enabled on data enabled network. Based on the government
document on subscriber numbers, the data subscriber base would be around 430
million ranges whereas the VLR active data subscriber would be around 290
Million. The recent thrust by incumbents’ mobile operators such as Bharti
Airtel, Reliance, and Vodafone to differentiate them self is from challengers
such as Idea and Tata DoCoMo generated new specifics around network, services
and product Quality of Services (QoS). In the recent past most of the mobile
operators used to run their network on Best Effort mechanism as the focus was
on non real time product portfolio. With the investment on 3G and increase penetration,
mobile operators started tweaking network parameters to offer differentiated
services to their end customers on the real time product portfolio segment. It
increases their data centric revenue as mobile subscribers are getting
uninterrupted real time data oriented services. The recent strategic moves by
few incumbent and their constant focus on data segment started reflecting in
their quarterly result. These must have network KPI's should be exploited by
Mobile Operators to define new service and product portfolio's to generate new sustainable
long term revenue opportunity.
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