Window Mobile OS crossed 10% market share in Italy during April ending 2013

At last good news started flowing in for Windows Mobile Operating System ( WM 8.0) .According to ComTech report on Mobile OS market share, WM 8.0 managed to cross 10% mark and settled at 10.5% ending April 2013. WM8.0 achieved 57% YoY growth. Android also extended its share from 47.9% to 66.7% YoY. Symbian market share came down from 15.8% to 3.5% whereas iOS market share came down from 22.2% to 16.6%. The April ending numbers clearly indicate the growing interest demonstrated by consumer towards WM 8.0. Since, more than 65% WM8.0 are Nokia branded and also indicate that on supported mobile operating system support level their market share went down. As per Nokia strategy to phase out Symbian and adopt WM8.0 or upgrades with long term vision to touch 10% of mobile operating system market share may act as small but first success towards achieving their global goal. The good 37% YoY growth of Android in Italy mobile operating system segment and slow but steady adoption of WM8.0 may act as trend setter for local application developers

Apple iTunes Radio – Another Potential Revenue Spinning Machine

It was really nice to see Apple creating blazer ecosystem around its services to target its existing customer base. Post successful acceptance and being in Number one in music store with many million voice content attached with iTunes, Apple is trying to create dynamic and preference content streaming to music loving consumer base.  Apple iTunes Radio is non other than enablement of consumer need in aggregated and preference level manner. With the launch of iOS7 and potential upcoming refreshment of Smartphone is going to increase Apple share in mobility segment. The move is to tag their Millions of iPod customer base and also created golden opportunity to convert them into Apple Smartphone new buyer.

Recent slide of Apple market share to its competitors in select countries and rise of Android OS may come to a situation where the dice is thrown on the other side to reduce Apple innovation based counter attack to justify “Why they are best in UI &UX, Technology innovation”. Upcoming Apple Developer summit booking got over subscribed in 70 second. Isn’t it enough to showcase “One Powerful Message?” Guess what it is……

Cloud based Enterprise mobility may be a game changer for innovative companies

In recent years, the talks of all technology forums revolve around Application, Cloud and Enterprise mobility. The growing adoption of smartphone and better data connectivity is fuelling data traffic. Based on the reports major chunk of generated data traffic originates from social networking and messaging site. The higher adoption of Androids, iOS, BBY and Window operating system based smartphone brings in the level of uniformity which might help in higher adoption of Enterprise centric horizontal and vertical application to populate and retrieve information from backend server side. According to Zinnov Management Consultancy, Indian Enterprise mobility market reached close to $250 Million and expected to reach $1 Bn by 2015. The projection seems too steep to achieve that even in very optimistic economic environment whereas India is struggling to achieve even 5% GDP growth. The Enterprise mobility market is also very small compared to US which crossed $22 Bn (Researchandmarket).The biggest challenge faced by Indian Enterprise is more towards the interoperability, porting, security etc. The tough economic situation also offer and integrated benefit to think out of box to enhance productivity and reduce the cost to reach out to potential customer base. The BFSI, Transportation, Manufacturing and partly healthcare sectors are deploying Enterprise mobility basic features to sharpen their effective and efficient mechanism to approach any opportunities or concerns aggressively. Enterprise mobility adoption in India by in-large limited to Corporations with PAN India as well as International presence. The cost of Enterprise mobility per user runs high due to the complete system acquisition. It is one of the decisive factors by SMB and SME to park Enterprise mobility adoption. Given the potential of new business opportunity around SMB and SME segment, the solution provider may reap earlier mover benefit by offer server level features with dynamic service and business logic processes. It would enable potential clients to only pay for the process needed as per their business requirement. The lower cost of smartphone should be exploited by solution provider through their platform integrated MDM, BPM, RMS etc. The SMB and SME in the proposed scenario would need to redirect their connectivity traffic to get connected with solution provider cloud hosted middleware. The solution provider platform should also support drag-drop-develop applications interoperable on all leading mobile operating system. The solution providers are offered huge business opportunity in India by unleashing their state of art platform. In my point of view, the combination Cloud PaaS and AaaS designed for broader Enterprise mobility would bring in new business revenue coming out of shell of instead of limited HRM,CRM, ERP and Email.