Indian Mobile Advertisement - Opportunity for Disruptive Innovation Player

This article is in continuation to my earlier article " Indian Mobile Advertisement - ShootingBlindly". In my point of view, it is important to know the problem before identifying the opportunity out of it. In my previous article, I categorically pointed out that how blind communications channel impacted the advertisement dearly both in adoption, usages and return on investment.

Still the segment is not fully evolved wherein End users are offered advertisement as per their needs. There are few companies who tried to execute the location based targeting based on the contextual behavioral pattern of the user but they failed to yield any result. The continuous struggle by the Advertisement sector prompted advertisers to change their model and started focusing on retention and Return on Investments. The move is going to impact Incent wall players in coming months while companies engaged in innovation which comprises of Indian regulation would be able to come up with disruptive model as it will help them to identify the end user for today or tomorrow. In my point of view, Even big advertisement giant from all geography missed that part in big way. Article can be considered as indicator where innovator may choose to think. If anyone want more information are free to ping me anytime.

Adoption Pattern Analytics Are Driving Few Application Companies Valuation

As all must be aware that WhatsApp or any other messaging Apps are not free or nominal fee post one year should not be considered as low cost but being a user, you are generating Hundreds of $ for messaging and other apps. All users know that it’s mandatory for user to provide their information before getting the full fledged Applications or messaging applications.

Indian users generally opt for such services or product which is free with a perception that “if I don’t like then will delete the specific Application”. These Applications developers are in the business of collecting contextual data and offer additional services or do collaboration with other companies to cash down the collected contextual data.

More interesting, many of such companies don’t have any understanding about Indian user ecosystem but interested in just collecting data and to some extent violating Indian regulation. It is correct that such Applications companies may get high valuation because of user information instead of Application features. Recent rush of e-Retailer and brands looking for targeting marketing added fuel.

One should not be surprised that by July 2014, many Application providers offering free services and in the business of collecting contextual information would look for shelter. Many investors would also be facing risk of losing their investment.