Showing posts with label Indian Media companies. Show all posts
Showing posts with label Indian Media companies. Show all posts

Is India Government believe in Cess & Levy - Where we are heading ?

04:21:00

The Government of India post assuming office chalked out ambitious plan to clean India to change the image of India. The vision of government was very noble and launched the program with fanfare wherein everyone nominated their favorite to be part of it.

Indian Media in order to capture the user base, followed the organized events by the government and flashed images of ministers to local people trying to keep the street to colony clean. The opposition bombarded government and called it as PR activities. In order to generate awareness among the common people government spent heavily through print and digital media by allocating multi million $.

Time moved on and Indian citizen moved on and we all know what happened in Delhi when Local MunicipalCorporation went for Strike and whole Delhi get converted into Garbage Center. We all observed that all politician to local citizen kept talking and blaming each other including popular Indian Media houses but no one initiated collectively to clean the city.

As government spent heavily and in order to fill up cost, Finance ministry came out with fantastic Swachh Bharat Cess wherein there is no Cleanness. To be my utter surprise they started charging the cess attached with service tax and other taxes. If go by the collected tax and projections; finance ministry will be generating $1 Bn in FY17 but we don't see any changes on the ground.

In my point of view,  no one who got nominated by prominent personality is even bothering to go out to the street and observe the situation.

Country faced severe drought and Finance ministry came out with Krishi Kalyan Cess and expecting to garner around $800 Mn per annum.


Finance ministry observed that India is moving fast towards digital and mobile Internet and how to garner additional revenue from it so came out with equalization levy of 6% popularly known as Google tax. With growing digital and mobility business, they will be generating around $400 - $500 mn in tax collection per annum.

Now Raining season is coming and most of the metro cities will be flooded as there is no sewage mechanism and strongly believe that finance ministry will be coming out with Sewage cess.


I appreciate the initiation but it should be reflected on ground. I also do understand that it takes time to change the mindset of people but also believe that  government should not be squeezing common people in such a way that at the end they start thinking that their contribution is going under water. In point of view, The income tax payers should be kept away from above cess but non- paying  income tax citizen should be charged service tax and other cess. Would love to see everyone comment

India Media Companies Should Be Careful In Selling Airtime For Alternative Medicine Advertisement - Why Government Is Sleeping

01:19:00
It's a known fact by now that Indian Media companies are so powerful that they can drive any burning issue into a situation where even governments are enforced to take an action. Many media houses talks about the safety of kids to elder's and latest one is Bread saga an earlier it was Maggi Noodle. All media houses made those findings as breaking news and it was all over media over more than one month. I really appreciate the media inclusion for the betterment and communication with citizens and airing it to rest and many times even government swings into actions.


Here i would like to highlight that post the health ministry ban on multiple medicines given the side effect and end results are very effective and observed it on ground level. In case any user goes to medicine shop even with valid prescription but the advice date expired then medicine shop owner refuses to give medicine irrespective of one's relationship with medicine shop owner.


I would like to highlight that there are many alternative medicine promotion is happening on Indian TV media where known personalities from TV and Bollywood is promoting those product. For an example; using herbal paste will remove all the bone problem. Another one is astrological and on calling those numbers, they try to lure customer base; another one is for cancer; another one is for beauty; another one is for weight loss. More importantly, I was surprised to see the price list of such medicine. I failed to understand what media houses are doing to generate revenue. One side they take up all burning issues for the protection of citizen and on the other side exposing the citizen to unauthenticated or verified product line. I would like to ask who gave such herbal companies the certification to market their product. In a country where more than 25% of citizens are under poverty line, media should be sensitive enough and should compromise their revenue for the sake of their userbase.

If the alternative herbal motivation can help reducing the cost of treatment with guarantee, That i suggest government to close all hospital in india.

It's my personal view and will be happy to see the comment from media houses.