In recent years, world of mobility changed upside down. No
one ever thought in early part of 2000 that mobility will become the essential
ecosystem of consumer or prosumer life. The change in mobility also impacted PC
& laptop world and now that segment is also offering mobility on the go.
Now days the mobility device configuration in most of the
cases are at par with the PC & Laptop segment. In my point of view,
mobility world predominantly in developed countries are not offering any
differentiation as minor feature enhancements being used by the companies to
sell the products to end consumer.
In my point of view, do we know as product companies about
end consumer RAM or ROM or Applications or Operating system or screen or camera
or resolution or screen size or productivity tool. For example I like company A
product with older version of operating system but new version of chipset
coupled with small screen. Unfortunately it's not offered in the market then I
will be forced to buy another device and then buy or download additional
applications or services to fulfill my requirements.
Since, most of the companies designing and producing Smartphone’s
collaborate with ODM or own its own assembly plant.
In that scenario, consumer defined specification can be
produced and shipped to them by charging the end consumer the premium for that.
Take another example of HP or Dell or any other laptop
manufacturer wherein end consumer can increase or decrease the processing power
to screen size and according companies charges end consumers.
In today's Smartphone
segment many companies like Sony, Samsung, HTC, and LG etc are offering
Smartphones which is even more expensive than entry level laptop to high end
laptops.
I believe that in coming months, we will observe companies
like Samsung or Sony or someone else will come out in the market with this kind
of proposition to differentiate themselves and it will be completely disruptive
model in the market. Being a consumer if I am spending $800 to $1500 for Smartphone
then I should be given the flexibility to define my device specification. It
will off course improve brand loyalty
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