Nokia in July announced mobile imaging device to target multiple consumer segments in one go. Finally Lumia 1020 is available for Indian consumer with enthusiasm for high quality digital camera. The price point of 49,999 INR is the one of the most expensive device. Company also offer freebies in the form of applications to consumer. The devices carry most of the digital camera features in order to enable users to experience high quality imaging while on the move. Through Lumia 1020, Nokia is trying to capture high net worth users currently ruled by iPhone and Samsung. Nokia is also trying to convey message to users that era of standalone mobile device and digital camera is over and it is more economical to carry single unit. Given Nokia device unit pending acquisition by Microsoft may play spoiler as user always want stable company who can offer long term servicing for the expensive product. Nokia is also offer accessories like Camera Grip is priced at Rs 7,499 and snap-on wireless charging for Rs 3,199. In my point of view, Nokia did great in terms of device but fall short of iPhone in offering excellent ecosystem for user to manage their digital content. Based on the contextual pattern of Indian mobility user, they are still very price and perception conscious. On the perception side, Nokia still command great brand respect from mobility user whereas would lag in convincing potential device buyers to shell out high price point. It would in interesting to observe Lumia range success during last quarter when Nokia releases its result.
